What’s the trick Amsterdam to a SOLD OUT show?

For a city very much like a village, with not a lot of people and a lot of theatre, art and music; Amsterdam somehow manages to sell out shows left right and centre. At Frascati, the theatre was full. And tonight, after circling the city trying to find my way to the theatre space I find that Melkwag has sold out tonight’s performance – that all their shows are in fact sold out. This girl (that’s me) should have called before arriving to make sure tickets were available like I did before Frascati. So what’s the trick Amsterdam?

Have venues that house under 100 persons – making it easier to sell out?

Is it in the power of your marketing? What’s the key there?

Or is it simple, Amsterdam loves theatre and the Dutch are crazy for it?

It’s obvious that being entertained is a past time – be it red light district or the numerous concert houses and theatre houses across the city. Out of all the concert houses in the world, the Concertgebouw apparently attracts the most number of people for chamber and symphonic music.

It’s extremely fascinating to me to find theatre, art and music this taken. The Melbourne theatre, music and art is constantly competing for publicity, for advertising, for space in a person’s weekend schedule. Yet still, most of the time, are unable to completely sell out their show. And in Amsterdam, everyone wants a small piece of it.

Maybe I just chose two of the best shows this week, and all the rest that I did not choose follow the same pattern of Melbourne’s theatre scene – whatever it is, there is something definitely in the waters….and I want to know how they do it!

How will Paradiso Sunday night and Concertgebouw Monday night add to my observations?